"We had tried something that was a little more dance orientated in terms of graphics, but they didn't work - it didn't feel like U2. "For working on an album like Pop," he says, "when we heard the direction the music was taking, we produced something like 75 different album sleeves for a presentation. ![]() To anyone unfamiliar with the design process for major studio albums - especially A-list names like U2 - it's easy to assume that the eventual cover was arrived at quickly and executed without much effort.īut Steve Averill, who designed every U2 album from Boy to Songs of Innocence (their most recent album, Songs of Experience, was done by Averill's colleague, Shaughn McGrath), quips that it's a bit more complex than that. The cover artwork of U2's least-sounding U2 album, Pop, features close-up photos of the four band members with each famous face treated in a different colour.
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